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Static Site Generation vs. WordPress: Which Is Best for Your Needs?

Published: 6:30am on 20/09/2023

In today's dynamic world of web development, the classic debate between different types of website structures rages on. One particular comparison that's gained significant traction is Static Site Generation (SSG) and WordPress. In this post, we'll break down the benefits of both to help you make an informed decision.

What are Static Site Generators?

Static Site Generators, like Jekyll, Hugo, Next.js, and Nuxt.js take your site content, apply it to templates, and generate a structure of purely static HTML files ready to be delivered to visitors.

What is WordPress?

WordPress is a content management system (CMS) that uses PHP and a database (usually MySQL) to serve content. It's known for its ease of use and extensive plugin ecosystem.

Benefits of Static Site Generation:

  1. Speed: Without the need to query a database, static sites load lightning-fast, which enhances the user experience and boosts SEO.
  2. Security: With no database, there are fewer vulnerabilities to exploit. This reduces the risk of hacks and data breaches.
  3. Scalability: Traffic spikes? No problem. Serving static files means your site can handle more visitors without straining server resources.
  4. Version Control for Content: Sites can be version-controlled (e.g., using Git), making it easy to track changes, roll back, and collaborate.
  5. Low Costs: Serving static files is typically less resource-intensive than dynamic server processes. This can result in lower hosting costs.
  6. Flexibility with Hosting & CDNs: Static sites can be hosted anywhere and are perfect for distribution on content delivery networks (CDNs), reducing latency by caching content closer to the user.
  7. Developer Control: Developers have more control over the final output, structure, and performance.

Benefits of WordPress:

  1. User-friendly CMS: WordPress is designed for those who may not be tech-savvy. Its interface is intuitive, making content creation and site management easy.
  2. Plugin Ecosystem: Thousands of plugins are available to extend the functionality of a WordPress site, from SEO tools to e-commerce solutions.
  3. Themes: A vast range of themes – both free and paid – allows users to change the appearance of their site without any technical knowledge.
  4. Built-in Blogging: Originally a blogging platform, WordPress excels in its native blogging capabilities.
  5. Community Support: With a massive global community, finding solutions or hiring professionals experienced in WordPress is easy.
  6. Dynamic Content: WordPress is built to handle dynamic, database-driven content, making it ideal for sites that need frequent updates.
  7. Extensibility: WordPress can be integrated with a host of other platforms and tools, adapting to various business needs.


Choosing between Static Site Generation and WordPress often boils down to the nature of your project and your familiarity with the tools:

  • Go for SSG if:
    • You prioritise speed, security, and scalability.
    • Your site content doesn't change frequently.
    • You have (or are willing to gain) technical expertise.
  • Opt for WordPress if:
    • You need a user-friendly interface.
    • Your site demands regular content updates or dynamic content.
    • You want a wide variety of plugins and themes at your fingertips.

Remember, neither option is inherently superior; it's all about finding the right fit for your specific needs. Whether you're with CCS Studios in Bournemouth or a freelancer in another part of the world, understanding these nuances can help inform your web development decisions.