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Essential Services for SaaS Startups

Published: 5:30am on 28/09/2023

Starting a Software-as-a-Service (SaaS) venture is an exciting journey filled with opportunities and challenges. Ensuring you have the right tools and services at your disposal can make a significant difference in how smoothly your startup operates and scales. Here, we've categorised and outlined some of the most beneficial services for SaaS startups:

1. Development & Infrastructure:

a. GitHub, Gitlab or Bitbucket:

Repositories for code storage, collaboration, and version control. These platforms also offer features like CI/CD pipelines and project management tools.

b. Cloud (GCP, AWS, Azure, Vercel,, Supabase, Firebase etc):

Cloud infrastructure services offering scalable compute power, storage options, networking and logging capabilities. They provide everything you need to host and scale your application.

c. Docker:

A platform to create, deploy, and run applications in containers. This ensures consistency across environments.

2. Collaboration & Project Management:

a. Slack:

A messaging app for teams, making communication faster and more organised.

b. Task management (GitHub Issues, Asana, Jira, Volta, Cardinal):

Visual boards for task management, project tracking, and agile workflows.

c. Notion or Confluence:

For team documentation, knowledge bases, and collaborative content creation.

3. Customer Relationship Management (CRM) & Sales:

a. PipeDrive or HubSpot:

Platforms to manage customer data, sales pipelines, and marketing campaigns. They offer integrations with many other tools and services.

b. Intercom or Crisp:

Engage with website visitors in real-time, support customers, and convert leads.

4. Marketing & Growth:

a. Email (Resend, Plunk, Sendgrid, Mailchimp):

For email marketing campaigns, newsletters, and user notifications.

b. Google Analytics or Mixpanel:

To track website and application metrics, understand user behaviour, and gain insights for growth.

c. SEMrush or Ahrefs:

Tools for SEO research, competitive analysis, and content marketing strategy.

5. Customer Support & Success:

a. Zendesk, Crisp, Freshdesk:

Platforms to manage customer support tickets, FAQs, and knowledge bases.

b. Calendly:

Scheduling tool for demos, user interviews, or support calls.

c. Typeform or SurveyMonkey:

To collect user feedback, run surveys, and understand customer satisfaction.

6. Finance & Operations:

a. Stripe or PayPal:

Payment gateways to facilitate transactions and manage subscriptions.

b. QuickBooks or Xero:

Accounting software for invoicing, expense tracking, and financial reporting.

c. Gusto, ADP, CharlieHR:

Payroll and HR services to manage team compensation, benefits, and compliance.


Equipping your SaaS startup with the right tools and services can streamline operations, foster collaboration, and enhance customer interactions. As you scale, continuously reassess your toolkit to ensure it meets your evolving needs. The services listed here offer a strong foundation, but always be on the lookout for new solutions that align with your startup's unique challenges and goals.